Welcome to Hanyuan Xianfu Yuan Department Store‘s online shop, egty (available at “etgy.shop”). Since our establishment in 2022, we have been dedicated to providing high-quality soccer shoes, running shoes, and soccer gear to enthusiasts around the world. Based in Hezhou City, Babu District, Guangxi Province, China, our commitment to excellence drives our continuous expansion and growth.

Brand Story

The name “egty” symbolizes the shared passion for soccer between our founder, Li Panlei, and his university roommate, Ah Lin. Born in Guangxi Province, Li Panlei’s parents hoped he would “climb steadily,” symbolizing growth and perseverance. This spirit of determination and dedication is reflected in the creation of our brand. In 2022, Li Panlei and Ah Lin founded “Hanyuan Xianfu Yuan Department Store” in Hezhou’s Babu District and launched “etgy.shop” to meet the demand for high-quality soccer products.

Meaning of egty

The name “egty” carries profound and multi-layered meanings, reflecting our passion and commitment to soccer:

  • E – Excellence: We are committed to providing outstanding products and services, ensuring every customer enjoys the highest standards of soccer gear and experience.
  • G – Growth: Represents our continuous progress and development, focusing not only on our brand’s growth but also on the personal growth and advancement of each soccer player.
  • T – Teamwork: Emphasizes the importance of teamwork. We believe that through collaboration and support, greater goals can be achieved. We encourage users to embody team spirit and achieve success together on the field.
  • Y – Youth: Reflects our dedication to inspiring and supporting the younger generation. We aim to ignite their passion for soccer and help them achieve their dreams through our products and services.

Business Model and Operations

Our business model focuses on online retail through the “etgy.shop” platform, offering a range of products including soccer shoes, running shoes, and soccer gear. We emphasize selecting and providing top brands and products to ensure exceptional quality and performance.

Operationally, we use advanced e-commerce management systems to streamline every step from ordering to delivery. Our team is dedicated to providing excellent customer service and ensuring a seamless shopping experience. We also regularly update product information and conduct promotional activities to stay current with market trends and enhance customer satisfaction.

Future Plans

Looking ahead, we plan to expand our product line to include more soccer and sports-related gear to meet the growing market demand. Our goal is to strengthen partnerships with top domestic and international brands to enhance product diversity and quality. Additionally, we will focus on technological innovations and user feedback to continuously improve the shopping experience and increase our global presence, bringing our carefully selected products to soccer enthusiasts around the world.

egty is more than just a store; it is the ideal destination for every soccer lover. We welcome you and look forward to providing you with exceptional products and services!